With a passion for creativity and a dream to design beautiful clothes for modern women, Ice Tan founded her brand in 1998.

Educated at Parsons – The New School of Design in New York and Central St. Martins in London, Ice made her debut at the Singapore Fashion Week (SFW) and the Singapore Fashion Festival (SFF) in 2002.

Starting with three retail shops, Ice was dedicated to quality and growth. However, high rental costs led to their closure in 2014. Despite this setback, her love for fashion never wavered. In 2022, a visit to the Dior Museum in Paris reignited her passion. The inspiring story of Dior, who passed away at 52, reminded her of her mission: to design beautiful clothing and make women feel happy and confident.

In 2023, Ice reignited her brand with a renewed sense of purpose. She continually seeks new inspiration and concepts, crafting timeless designs. True to the essence of ICE—Inspire, Confidence, Empower—she aims to instill confidence and empower women every day through her creations. Her designs are for women who are passionate about life, who love themselves, embracing both outer and inner beauty.

Her personal belief is that in life, no matter what the obstacles are, never give up. Follow your passion, and let it guide you to where you truly belong.

Outside of fashion, Ice enjoys art, museums, music, and travel, all of which fuel her creativity and aspirations, allowing her to bring fresh and inspiring ideas to her work.