With a passion for creativity and a dream to design beautiful clothes for modern women, Ice Tan founded her brand in 1998.

Educated at Parsons – The New School of Design in New York and Central St. Martins in London, Ice made her debut at the Singapore Fashion Week (SFW) and the Singapore Fashion Festival (SFF) in 2002.

Starting with three retail shops, Ice was dedicated to quality and growth. However, rising rental costs eventually led to the closure in 2014. Despite this setback, her love for fashion never wavered. In 2022, a visit to the Dior Museum in Paris reignited her passion. Inspired by Christian Dior's creative journey and enduring legacy, she was reminded of why she fell in love with fashion in the first place.

In 2023, Ice reignited her brand with a renewed sense of purpose. Today, she brings together fashion, bespoke design, personal colour analysis and styling. She continually seeks new inspiration and ideas, crafting modern, elegant and timeless design. True to the essence of ICE—Inspire, Confidence, Empower—she aims to inspire confidence and empower women through her work.

Her personal belief is that in life, no matter what the obstacles are, never give up. Follow your passion, and let it guide you to where you truly belong.

Outside of fashion, Ice enjoys art, museums, music, and travel, all of which fuel her creativity and aspirations, allowing her to bring fresh and inspiring ideas to her work.